Lucid is a new agency which focuses on delivering KOL- developed and endorsed medical education.
The first step to successful medical education is to Identify the right KOLs to be working with: using Lucid’s KOL research techniques and our IBELIEVE © matrix process we help you sort the hundred or so potential KOL partners into a team of partners who will work with you on your programmes
Lucid supports you to work closely with this core team to define your medical education programmes: sharing your brand strategy and challenges and tasking your team of KOLs to help you find solutions. Through this process you gain excellent customer insight, which allows you to develop valued, win-win programmes
The final step is to align the right individuals to each programme and deliver them to the highest standard. Lucid is well known for its collaborative style and for delivering against client and KOL expectations.
If you are thinking about conducting any of the following, contact Lucid:
KOL mapping and planning
Ensdorsement through meetings
Endorsement through publications
We have established networks and expertise in the following areas:
“ The Lucid team offer something quite unique in the agency world. With their experience in Pharma they are able to understand my challenges – not only the brand challenges but also the day to day challenges of working in a big organization with many stakeholders. They were always responsive to requests and were wonderful at incorporating all the last minute changes that inevitably happen as an event approaches and the wider team become engaged”
Mandy Johnson, Director, Futures Team, GSK
“ I contacted Lucid in 2007 to help with our KOL planning and management for our Parkinson’s Disease portfolio and our Pancreatic Enzyme brand. They have made an enormous difference in our approach and implementation of KOL programmes. They worked with our brand team, sales team and nurse team to define who we should be working with. They developed some simple programmes to engage our core group of KOLs in our key issues, and the result was some excellent events which maximised our engagement with our key customer groups. We are a small company and Lucid have become an indispensible partner in providing resource and expertise to get the third party support from KOLs”
Melinda Bertwistle, Business Unit Director, Solvay
"I was impressed when lucid approached me to discuss their ideas for helping the BSG deliver its Strategy Document. Quite remarkably, methods of delivery had not been discussed among contributors. All energy and attention had focussed on agreeing key components of the strategy. The concept of enabling delivery had immediate appeal and lucid had taken the initiative. The benefits to the BSG, patients and industry were so apparent that it was surprising that none had raised these ideas before."
Dr Simon Travis
Consultant Gastroenterologist
John Radcliffe Hospital, Oxford
“I want to congratulate you personally for the excellent organization of the meeting. All of us enjoyed it a lot. The format was excellent. Usually all the participants participate as professors, and in Prague we taught one another how differently things can be done according to practices of excellence. Interesting.”
Dr Julian Panes, Barcelona - following first ECCO workshop on biological therapy. December 2006.
if you want to hear more about their credentials and experience, just ask them