© 2017 Lucid Group Communications Ltd

Company No.09212331.
Registered in England and Wales
Burleighfield House, London Road,Loudwater, HP10 9RF

WE CREATE MAGIC

We develop ideas and communications that stand out by harnessing the dreams, ambitions and talent of those we work with.

HOW WE WORK

CASE STUDY

ADVANCING OUTCOMES IN PATIENTS WITH
INFLAMMATORY BOWEL DISEASE

OUR GOAL

 

Enable HCPs to rapidly establish an individual patient’s risk of a severe disease course in inflammatory bowel disease (IBD).

OUR APPROACH

 

We identified the key barriers why HCPs didn’t assess risk of severe disease in patients:

Knowledge of the risk factors.

Confidence to estimate risk.

Belief in the consequences of sub-optimal management.

OUR MAGIC

 

Tailored programmes to address each of these barriers:

Reminder tool to confirm the key risk factors.

Virtual clinics online, where HCPs can practice risk assessment.

Awareness campaign on the risks associated with poor disease management.

 

CASE STUDY

ADVANCING OUTCOMES IN PATIENTS WITH
INFLAMMATORY BOWEL DISEASE

 

 

OUR GOAL

 

Enable HCPs to rapidly establish an individual patient’s risk of a severe disease course in inflammatory bowel disease (IBD).

OUR APPROACH

 

We identified the key barriers why HCPs didn’t assess risk of severe disease in patients:

Knowledge of the risk factors.

Confidence to estimate risk.

Belief in the consequences of sub-optimal management.

OUR MAGIC

 

Tailored programmes to address each of these barriers:

Reminder tool to confirm the key risk factors.

Virtual clinics online, where HCPs can practice risk assessment.

Awareness campaign on the risks associated with poor disease management.