Measures for measures – Why pharma’s marketing metrics must close the loop
The March issue of PME tackles the complexities of choosing the right digital marketing KPIs. Assessing marketing effectiveness in the digital world has fast become one of the biggest challenges facing the pharmaceutical industry. Distilling the vast amount of data...
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My adventure into the world of Medcomms and Lucid’s Futures Academy
After finishing my PhD, I was disillusioned with the lab. I felt that I wanted more out of my career than working on one protein, in one pathway, for the foreseeable future. I wanted to find a role where I could make a measurable impact on someone’s life, and not have...
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Graduation day is celebrated by Lucid’s third Futures Academy cohort
Lucid’s Futures Academy is proud to release its most recent cohort of graduates into the business for the first of their two rotations. The Futures Academy begins with an eight-week intensive course, aimed at equipping graduates with the skills needed for their...
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